Freelance UX and product designer

Complex systems, clearly designed.

I'm Hans Nieuwenburg. For over twenty years I've helped government agencies and large organisations set up UX properly: from service blueprint and concept to design system and developer handover.

Clients include

  • KLM
  • ING
  • Philips
  • Eneco
  • Aegon
  • Unit4
  • BDO
  • CGI

What I do

From the first workshop to the handover to your dev team. Hire me for the whole journey or for a single part.

  • Expert review

    Clear insight into the UX and usability issues of your existing system, with concrete improvements.

  • Workshops

    Users, business and IT together, from idea to insights, requirements and a shared view of the solution.

  • Service blueprints

    Processes mapped as they were designed and as they are actually carried out. That gap is where the improvements are.

  • Concept and wireframes

    User flows and wireframes based on all input, validated with stakeholders before anything gets built.

  • Interaction and visual design

    Detailed screens and flows in alternatives, each with a clear hypothesis, tested with users.

  • Design systems

    Components, design tokens and documentation that fit the front-end framework of your dev teams.

How I work

Every project starts with listening and ends with a handover development can pick up straight away.

  1. Discover

    Get to know the assignment, goals, users, architecture and dev teams.

  2. Map

    Service blueprints with users and business owners.

  3. Concept

    Wireframes and user flows, validated with all stakeholders.

  4. Detailed design

    Alternatives with hypotheses and feedback rounds with users.

  5. Handover

    Figma library, tokens and documentation, linked to user stories.

Selected work

Placeholder content: replace these examples with real case studies.

  • Government

    One design system for dozens of internal applications

    Components, tokens and documentation, aligned with the Angular framework of the dev teams.

  • Enterprise

    Expert review of a business application

    The biggest pain points mapped in one week, with a prioritised improvement plan.

  • Energy

    From service blueprint to a new customer process

    Uncovered the real process with users and business owners, then redesigned it.

About me

I often work at organisations where UX doesn't have a fixed place yet. So I don't just deliver the design, I set up the way of working too: who gets involved when, how decisions are recorded and how design and development connect.

I work directly for clients and through agencies, usually on projects of a year or longer.

Let's talk

Tell me briefly about your project and we'll schedule a call.

Email me
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